Write Business Results

I have met no end of entrepreneurs who will admit to having wanted a book out for years, but haven't acted on it yet. They have all this knowledge and experience that just sits in their heads when in fact, a lot of people could really benefit from reading it. It's crazy not to put pen to paper, but I do get it. Writing a book sounds like it'll be hard work and time consuming. For most successful small business owners, time and energy aren't exactly things they find they have an abundance of. And then of course, self-doubt kicks in. They wonder, "even if I had a book, would anyone actually read it?", or, "is it worth the investment?" The answer to both those questions is a resounding "YES"! Your personality and your use of your unique abilities and ideas are what got you to where you are today. They are how you've been creating value for your customers all this time, so it's important that you package that value some...

When you think of ‘marketing tools’, do social media, software platforms and endless content writing come to mind? For the last five years at least, most small businesses have been focussing on building an engaging and consistent online presence with social media, growing their email lists then marketing the hell out of anyone who daring or busy enough to download the free ebook and sign up to the mailing list. However, there is a new trend emerging amongst successful entrepreneurs. One that so many thought would die a quick death once technology took over. A trend that actually isn’t a trend, because it never went away. I’m talking about business books. The publishing industry has undoubtedly been negatively impacted by technology, with Amazon’s self-publishing platform, CreateSpace, allowing people from all backgrounds, industries and locations become published authors as quickly as they can write and upload a word document. There are over 300,000 books publ...

For most entrepreneurs and marketing teams, there is never enough time. Seeing top clients is the key to your business success, and generating new sales enables you to keep increasing that largest cheque. More time with clients means more contract renewals, more new business conversations and more referrals. You need your marketing team to be able to focus on supporting this growth with effective campaigns. However, in today’s world of social media, websites and emails, there are far too many ‘things’ chaining entrepreneurs to their desks and jamming up the marketing pipeline. So many distractions! Your precious time that could be spent with clients, working on strategic projects or exciting new marketing initiatives is harder than ever to protect and as a result, you end up feeling as though you’re spending more time in the office cleaning up messes and doing ‘stuff’ than growing and being energized by the ongoing value you create when you’re working on what you tr...