Write Business Results

Foreword What Is A Book’s Foreword & Why You’ll Want One The purpose of a foreword is to reinforce the message within the book and give it maximum credibility via a personal message to the reader. It is written by someone who isn’t the author, who has a high profile in the field the book contributes to and someone whom the reader likely knows of and respects. It’s a great bit of marketing for the book and expert positioning for the writer and the author. Placed within the book itself, it goes before the preface, introduction and other content. Because of its positioning, the foreword has the power to set the readers’ expectations for the entire book. Some key points good forewords include are (in no particular order): A few lines that sum up the essence of the book, the overall message, its purpose A paragraph or two on how and when the expert and the book’s author first met with a few lines on their ‘journey’ together from then un...

How To Choose The Right Topic For Your Book Knowing what to write about can be confusing for authors, particularly if you're new to it. It can be easy to give in to the temptation of procrastination - "I can't decide what to write about, I obviously need to give this book some more thought" - so to navigate this tricky part of the planning process, we take all WBR clients through a simple exercise we call Topic Selection. Topic Selection asks the author to list every question, problem, opportunity and strength their ideal reader has or is likely to have. Don't worry about how many things you come out with - this part is a brainstorm so get as much down as possible. When you're done and have nothing more to add, go through the list and eliminate anything repetitive, and anything you don't want to allocate business resources to in the future. The points you'll be left with are either: Potential topics for your book - in that...