Write Business Results

You can check out his brand new book, which revolutionises the way companies think about and implement SAP, on Amazon:  http://www.amazon.co.uk/make-F-I-T-your-purpose-Implementation/dp/0957455518/ref=sr_1_1?s=books&ie=UTF8&qid=1456911872&sr=1-1&keywords=isard+haasakker

It's one thing to know you want a business book, but where do you actually start? The first thing you need to do is decide on a relevant and interesting topic to write about. That in itself could take months, so here are my top tips for getting started on a business book your target audience will want to read: 1. Answer the question you get asked the most by your prospects/clients Solving a problem for the people you want to work with is ideal. Your book will instantly be useful to them and will make them feel understood and connected with. Once they've learnt something from you, they'll understand who you are and what you do. It'll be a no-brainer for them to get in touch to continue the conversation. 2. Use existing content No-one's expecting you to reinvent the wheel with your book. If you have a lot of content already in the form of presentation notes, blog posts and other publications, use it! Identify a central theme or point and develop it ...

My primary school was old-fashioned and somewhat off-beat to say the least. It was housed in a huge Edwardian building with an intimidating front, stone pillars guarding the huge wooden doors and an impressive, oak panelled hallway. The hallway seemed massive at that age, and it featured a beautiful sweeping wooden staircase leading to all sorts of daunting classrooms and the much-revered staffroom. With an all-female staff, the girls stayed in and sewed on a Monday afternoon while the boys got an extra sports lesson. There were very strict rules on conduct and if you misbehaved, you had to go and stand by a taxidermied badger in a glass cage in said hallway as a punishment. Seriously. They used to make the “naughty” children stand and stare at a dead, stuffed badger with glass eyes. It had been positioned to look as though it were alive and roaming through its natural habitat. There were bits of fern dotted around it’s immortalising display. Being a daydreamer a...

We all know that pre-holiday feeling. The excitement, the anticipation, the frantic rush to get everything done at work and finally, the grand shutting off of work email. Well, that was me just before Christmas. I was lucky enough to travel around Thailand with my gorgeous boyfriend for three weeks without a care in the world.  Anyone who’s been to Thailand will know that the guidebooks and blogs remind you of all the sorts of things you’d expect to read before such a trip; personal safety, how not to offend the Thai people, and maybe less expected if you’ve only ever read news reports on the country, that Thailand is the land of smiles. How lovely does that sound? A land full of smiles. There aren’t many places that can claim that title. Imagine how different a city London would be, for example, if everyone smiled? As it is, your mental health is questioned if you make eye contact with a stranger. Smiling at them is definite cause for a straightjacket. If it did ind...

The cost of co-writing, or ghostwriting, services can vary dramatically. They tend to depend upon the level of the client (celebrity, professional etc), experience and location of the writer, affiliations with publishing agencies, the length of the book and the overall value having the book creates. Writers associated with publishing companies charge significantly more than those who write independently. Here are some of the different ways co-writers and ghostwriters charge: Per word This is fairly common, with writers in the UK charging between £0.03 - £2 per word. This is more practical as a way of charging for marketing content. Depending on the platform, marketing content pieces have a relatively small word count. Books have tens of thousands of words, so this method could get overly expensive. A per word rate can also incentivise writers to write more words, rather than be concise and focus on value. Hourly A typical hourly rate for a writer is £10-£70. Again...

  “My Book” I’ve always wanted to write a book, dreamt for years of doing it imagined friends and family having a look ...but I just never get round to it I’ve always wanted to write a book, but how do I find the time? One day I will and it’ll be a labour of love, perfected line by line I’ve always wanted to write a book, my tales of blood, sweat & tears. I’ve got so much to tell the world, so much to share. I’ve achieved so much over the years. I’ve always wanted to write a book but I’m not sure where to start. I’ve got an idea and a handful of notes, but when it comes to writing, I’m in the dark I was thinking some more about writing my book, when my friend called me up to say he knows a great writer who can help me out; looks like I’ll finally be an author one day! If you know someone this applies to, tag them below :-) We'll spread some Christmas cheer and send y...

When speaking with business owners about their books, I often hear the same excuses for why they haven't done it yet. I get it, though. A book certainly feels like a big undertaking to a lot of people, particularly to those who don't realise they can get coached through the writing process or just pay to have the whole thing done for them professionally. The reality is that it can be incredibly straight forward.  Many people believe that their book must be this epic work of literary genius, hundreds of pages long, years in the making. A book for marketing your business can be a short and sweet value-add. A package containing your insights, knowledge and experience. A chance for your prospects to connect with you as a person at their leisure, without the fear of being pitched. Knowing the success a book can bring to small business, (think along the lines of what is just one client worth to you? How about 10 new clients?), I wanted to share the most common ...