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Traditional vs. Self-Publishing: The Pros & Cons

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It can be a tough call; do you pay lots of money for a publisher because it feels safe, or do you decide to embrace courage, and go down the lesser trodden path of self-publishing? The honest answer is, it depends entirely on your goals, but that's not very helpful on its own so I've put together the scorecard below, which shows how the two publishing options facilitate the features and benefits of publishing a business book. Of course all traditional publishing firms’ offerings may vary, just as self-publishing can come with some or all of the benefits listed. The list below provides a detailed overview of the main services you can expect to have access to, depending on which publishing route you choose. And after that, you'll see which route I encourage all WBR clients to take, and why... Traditional Self-Publishing Autonomy & control ❌ ✅ Prestige & authority ✅ ✅ Ability to increase your revenue ✅ ✅...

Author Interview: Mark Sephton On 'Inside Job': Sharing Who You Are & What You're About

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Mark's first book, with number two on the way... How to Share Who You Are and What You Are About: An Interview with Mark Sephton Personal mentor to entrepreneurs, author and radio host, Mark Sephton, enjoys challenging people to become a better version of themselves. His first book, ‘ Inside Job’, is built on your capability to work on the way you think, act and behave, to fully understand who you are and live out of your own identity. Taking time out from his busy schedule, and from writing his second book, to talk to Write Business Results, Mark says, “ Having the ability to be able to express what you think and feel in words, either through the verbal word or through written word, is powerful.” Georgia: Mark, could you start by telling us a little about yourself? Mark: My name's Mark Sephton and I'm a personal mentor to entrepreneurs. I have a radio show called ‘Talk Business’, on Radio Plus Coventry and I am a regular contributor ...