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Showing posts from February, 2016

5 Ways To Generate Ideas For Your Business Book

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It's one thing to know you want a business book, but where do you actually start? The first thing you need to do is decide on a relevant and interesting topic to write about. That in itself could take months, so here are my top tips for getting started on a business book your target audience will want to read: 1. Answer the question you get asked the most by your prospects/clients Solving a problem for the people you want to work with is ideal. Your book will instantly be useful to them and will make them feel understood and connected with. Once they've learnt something from you, they'll understand who you are and what you do. It'll be a no-brainer for them to get in touch to continue the conversation. 2. Use existing content No-one's expecting you to reinvent the wheel with your book. If you have a lot of content already in the form of presentation notes, blog posts and other publications, use it! Identify a central theme or point and develop it in your book. As a gen…

Story-Telling & Branding: Two Peas In A Pod

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My primary school was old-fashioned and somewhat off-beat to say the least. It was housed in a huge Edwardian building with an intimidating front, stone pillars guarding the huge wooden doors and an impressive, oak panelled hallway. The hallway seemed massive at that age, and it featured a beautiful sweeping wooden staircase leading to all sorts of daunting classrooms and the much-revered staffroom. With an all-female staff, the girls stayed in and sewed on a Monday afternoon while the boys got an extra sports lesson. There were very strict rules on conduct and if you misbehaved, you had to go and stand by a taxidermied badger in a glass cage in said hallway as a punishment. Seriously. They used to make the “naughty” children stand and stare at a dead, stuffed badger with glass eyes. It had been positioned to look as though it were alive and roaming through its natural habitat. There were bits of fern dotted around it’s immortalising display. Being a daydreamer and unstoppably inquis…