Write Business Results

_____________ The written word has been used to communicate our most important messages since the beginning of time. Cavemen and women used early forms of language to write on cave walls, passing on information to future tribes and generations. In fact, I bet if you think of any of your business role models right now, they are also an author.   The word ‘author’ stems from the same word as ‘authority’ in Latin - auctoritatem - meaning invention, advice, opinion, influence, command, or the noun auctor; promoter, producer, father, progenitor; builder, founder; trustworthy writer; historian; performer, doer; responsible person, teacher, literally one who causes to grow (ref). It’s no surprise in that case that successful business leaders are authors and vice versa, given that in order to be successful you need to create, promote, influence, produce, build, found, do, teach, ‘cause to grow’ and assume responsibility. Knowing even just that little bit of...

Foreword What Is A Book’s Foreword & Why You’ll Want One The purpose of a foreword is to reinforce the message within the book and give it maximum credibility via a personal message to the reader. It is written by someone who isn’t the author, who has a high profile in the field the book contributes to and someone whom the reader likely knows of and respects. It’s a great bit of marketing for the book and expert positioning for the writer and the author. Placed within the book itself, it goes before the preface, introduction and other content. Because of its positioning, the foreword has the power to set the readers’ expectations for the entire book. Some key points good forewords include are (in no particular order): A few lines that sum up the essence of the book, the overall message, its purpose A paragraph or two on how and when the expert and the book’s author first met with a few lines on their ‘journey’ together from then un...

How To Choose The Right Topic For Your Book Knowing what to write about can be confusing for authors, particularly if you're new to it. It can be easy to give in to the temptation of procrastination - "I can't decide what to write about, I obviously need to give this book some more thought" - so to navigate this tricky part of the planning process, we take all WBR clients through a simple exercise we call Topic Selection. Topic Selection asks the author to list every question, problem, opportunity and strength their ideal reader has or is likely to have. Don't worry about how many things you come out with - this part is a brainstorm so get as much down as possible. When you're done and have nothing more to add, go through the list and eliminate anything repetitive, and anything you don't want to allocate business resources to in the future. The points you'll be left with are either: Potential topics for your book - in that...

Source: www.themarketingadvantage.net, November 2016 How to make your book make you money... And some traps to avoid Beginning a new project as we strive to achieve our goals for the year ahead is a natural time for business owners to be putting plans in place for the year ahead and for many of us, those plans include finally authoring that book. Until recently, a big challenge wannabe authors had was the production of the book. That is, refining the idea, structuring the information, finding the time to actually writing it, figuring out what design might be needed and how to publish. However with companies providing services that package all of this up so you don't have to worry about any of it, like  Write Business Results Ltd , producing a book has never been easier. Our clients who choose the Signature Book Package, for example, become published authors of high quality business books in 4-6 months typically, having spent 10-15 hours on the b...

Source: https://uk.pinterest.com/pin/449937819000277702/  Feb 2017 "Ruth Stone once beautifully described the moments at which inspiration for her next poem caught up with her as a thunderous train of air that would come barrelling down over the landscape. And she would run like hell to the house, as she would be chased by this poem, the whole deal being that she had to get to a piece of paper fast enough so that when it thundered through her, she could collect it and grab it on the page.  At other times, she wouldn’t be fast enough, so she would be running and running, and she wouldn’t get to the house, and the poem would barrel through her and she would miss it, and it would continue on across the landscape looking for ‘another poet’.  And then there were these moments where she would  almost  miss it. She'd be running to the house and looking for the paper and the poem would pass through her. But then she'd grab a pencil just as it was g...