Articles, insights and updates on professional content writing and content marketing for business leaders and authors.
2016 Lessons From "The Land Of Smiles"
We all know that pre-holiday feeling. The excitement, the anticipation, the frantic rush to get everything done at work and finally, the grand shutting off of work email. Well, that was me just before Christmas. I was lucky enough to travel around Thailand with my gorgeous boyfriend for three weeks without a care in the world.
Anyone who’s been to Thailand will know that the guidebooks and blogs remind you of all the sorts of things you’d expect to read before such a trip; personal safety, how not to offend the Thai people, and maybe less expected if you’ve only ever read news reports on the country, that Thailand is the land of smiles.
How lovely does that sound? A land full of smiles. There aren’t many places that can claim that title. Imagine how different a city London would be, for example, if everyone smiled? As it is, your mental health is questioned if you make eye contact with a stranger. Smiling at them is definite cause for a straightjacket. If it did indeed exist, a land of smiles sounded like the perfect place for relaxation, rejuvenation and adventure.
However, trailing into Bangkok in heavy traffic late on a Friday night, passing drunk Europeans falling in and out of the mouth of the Khao San Road and an unusually appealing MacDonald’s (it was a long journey), I wondered whether we’d been mysteriously transported back to the UK without either of us realizing! I decided I would spend some time over the next three weeks looking into this land of smiles thing, to find out where it comes from and what it really means.
The first ten days of the trip were spent more or less in cities, at tourist attractions and joining in with the nightlife. It wasn’t until we got to the beautiful Phi Phi islands that we fully wound down and got into the swing of Thai island life. It was here that The Land Of Smiles title started to make much more sense. Despite thousands of gap year kids knocking back buckets night after night like their lives depended on it, the heaving expat community and long-term recuperation from the 2004 Tsunami, the local Thai people were all smiling.
Some people were still rebuilding their homes and businesses by hand out of pieces of wood, yet they smiled. I saw a local restaurant owner chase a disrespectful tourist out of her establishment, shouting as loud as she could for the entire street to hear, yet as soon as he disappeared she went back to serving her customers alongside her family. And she was smiling.
Having asked around, I was told that smiling is fundamentally linked to the Thai attitude and approach to life. Apparently not all smiles indicate happiness. Smiling is sometimes a reaction to a stressful situation, for example. There is a smile for saying sorry. There are smiles for politeness, nervousness, sadness, admiration, and victory. There is even a smile for hopelessness.
In short, smiling is a reminder that tomorrow is another day. That whatever the situation is now, it could be totally different in an hour, a day, a week or a month, so why not just acknowledge it, smile and move on. That no matter what the weather’s doing, what you own, regardless of your net worth or what’s happened in your past, as long as you have community, focus and purpose, nothing else deserves too much of your time and energy. And that, I thought, is something worth smiling about for all of us.
There is so much in here to apply to our daily lives at work and at home. We can all get caught up in what should or should not be happening and place so much emphasis on positive versus negative when in fact, life could be a lot more simple. Sometimes, things just are. Let’s make 2016 a year full of smiles. We can celebrate our wins and acknowledge our losses, find opportunities rather than focus on problems, and invest in our relationships with ourselves and others.
What or who has got you smiling in 2016? Make someone else smile and tag them in this post :-)
Knowing what to write about can be confusing for authors, particularly if you're new to it. It can be easy to give in to the temptation of procrastination - "I can't decide what to write about, I obviously need to give this book some more thought" - so to navigate this tricky part of the planning process, we take all WBR clients through a simple exercise we call Topic Selection. Topic Selection asks the author to list every question, problem, opportunity and strength their ideal reader has or is likely to have. Don't worry about how many things you come out with - this part is a brainstorm so get as much down as possible. When you're done and have nothing more to add, go through the list and eliminate anything repetitive, and anything you don't want to allocate business resources to in the future. The points you'll be left with are either: Potential topics for your book - in that case, you can choose the one tha…
Innovation Manager - £20K + bonuses, 32 days paid leave, flexihours Overview
Revolutionary business book company seeks a capable planner and organiser to keep business owner, business processes and new projects in check, and execute tasks with efficiency. The role is an exciting opportunity to coordinate a wide variety of different projects and areas of the business to support a busy business owner.
This role is ideal for a systems-oriented person who creates comprehensive structures that incorporate a totality of needs. The business owner will be looking to this role to provide the baseline of operations or procedures for other activities. It is not a role for a person who hesitates to question omissions or who would accept less than conformity to the basic principles established.
It is important you can roll your sleeves up, approach your work with a sense of humour, initiative and a positive can-do mindset, and that your values are aligned with ours: WBR Values
We approach every pers…
The purpose of a foreword is to reinforce the message within the book and give it maximum credibility via a personal message to the reader. It is written by someone who isn’t the author, who has a high profile in the field the book contributes to and someone whom the reader likely knows of and respects. It’s a great bit of marketing for the book and expert positioning for the writer and the author. Placed within the book itself, it goes before the preface, introduction and other content. Because of its positioning, the foreword has the power to set the readers’ expectations for the entire book. Some key points good forewords include are (in no particular order): A few lines that sum up the essence of the book, the overall message, its purpose A paragraph or two on how and when the expert and the book’s author first met with a few lines on their ‘journey’ together from then until now - the aim of doing this is to back-up the autho…